Unconventional, plant-based food with surprisingly great taste
Founded in 2020 and now part of the Amadori Group, Unconventional is an Italian brand specialising in the development of innovative plant-based products, with a production facility in Coriano, in the province of Rimini. Its offering combines taste, variety and convenience, enriching the Group's protein portfolio and giving consumers more choice at the table.
Bringing flavour and variety to the table
Unconventional is designed for those who love variety, experimenting and discovering new flavours, always putting taste first. "Taste it to believe it" is the promise behind the brand: creating 100% plant-based specialities that surprise from the very first bite, thanks to delicious recipes, appealing textures and quick, easy preparation.
Unconventional specialities
The Unconventional range offers a variety of shapes, flavours and ways to enjoy its products, inspiring new recipes and adding an original twist to everyday meals. The range includes classic and tomato burgers, sausages, mini burgers, plant-based strips, nuggets, cutlets, ribs and tofu-based specialities.
Where to find our products
Unconventional products are available through major retail chains and supermarkets. The Amadori Group's sales and logistics network supports the brand's growth and helps expand its presence in the market.
Amadori products are distributed through various types of large-scale retail outlets, specialty retailers, and the foodservice channel to serve the Ho.Re.Ca. sector. A flexible production structure and a culture focused on collaboration enable the company to build strong partnerships and create customized solutions for each customer.
Value and Innovation
In line with the Group’s vision, Amadori aims to become the leading Italian provider of proteins, promoting the well-being of people, animals, and the environment through a transparent and integrated supply chain.
Want to discover the taste of Amadori quality? Visit our website and be inspired by a world of protein.
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